About

Le Coup de Grâce by Samuel Joubert

Welcome to my table. I’m Samuel Joubert, food photographer and food creator, and Le Coup de Grâce is my own corner to share the food that brings people together: recipes for entertaining, unapologetic decadent cheat meals, and the best Saturday-night dinners with friends. Here, we cook without pretension, we laugh loud (my humour is questionable at times, I own it), and we loosen our belts. Cheers!

Me, Samuel:

I’m Samuel Joubert, the host behind Le Coup de Grâce. I’m no nutritionist, no Michelin-starred chef. I’m the buddy who has you over on a Saturday night, serves you a plate that rolls your eyes to the back of your head, and tells you to loosen your belt before you’ve even finished.

Originally, I’m a food photographer, food creator and stylist. I started Le Coup de Grâce out of pure passion for food: I wanted one big home for all my favourite recipes, a place of my own to share them with the world.

My specialty? Food that brings people together. Dinners with friends where nobody counts calories. The unapologetic cheat meal, big, decadent, guilt-free. Recipes to entertain your crew and look like a pro without losing your mind in the kitchen.

Today, Le Coup de Grâce is over 1,000 recipes, two published cookbooks (with a third coming November 2026!), a community of more than 74,000 on Facebook, and hundreds of thousands of food lovers reached every month.

But deep down, what I love most is the people around the table. As I always say: Cheers!

“Enjoy, and if I were you, I’d undo my belt right now…” – Samuel Joubert

What is Le Coup de Grâce?

Le Coup de Grâce is your go-to for Saturday-night food: recipes for entertaining, decadent cheat meals, BBQ, grilling, comfort food and show-stopping desserts. Always with easy-to-find ingredients, explained simply, no pretension.

Over 1,000 recipes, two bestselling cookbooks (a third on the way for November 2026), and a loyal community on Facebook, Instagram and Pinterest. Here, we cook for the fun, to bring people together, to treat ourselves. No judgement, just damn good food.

Whether you’re hosting a dinner, planning your weekend cheat meal, or just figuring out what to cook on a regular Tuesday night, you’re in the right place. Loosen your belt.

« If I were you, I’d undo my belt right now… »
Samuel Joubert – Founder

My legendary team

For a good project to work beautifully, you need to surround yourself with people who are competent, unique and most importantly, on the same page. Here are the incredible people who make this project a success!

Sarah Bourgeois-Caya (@sarah_apero)

Alcohol and discoveries collaborator

Passionate about everything related to local alcoholic products, Sarah Apéro is sure to make you smile and salivate with her local discoveries. Although she has never worked behind a bar, her creations based on local products are sure to make your mouth water. Sarah loves to share and exchange ideas over a drink on various topics surrounding the world of mixology. With a few exceptions, she prefers gin, cream alcohol or tequila. However, she is always willing to try a new product or cocktail, as long as there is alcohol involved!

Gabri-Ailes Sirois-Duguay (@hoppy_bitch)

Alcohol and discoveries collaborator

Content creator, inveterate epicurean, multi-instrumentalist and photographer, Gabri-Ailes is determined to prove that the days of taverns and "women's beer" are long gone. With her head full of ideas, her passion for Quebec's alcohols and having visited more than 150 microbreweries, she is always up for a good meal with friends over a glass or two.

Vladimir Antonoff (@vladimirantonoff)

Beer Sommelier

Co-owner of the HopEra microbrewery in Jonquière, Vlad has been involved in the brewing world for the past fifteen years. As a columnist, festival spokesperson and event cook, he specializes in food and beer pairings and in the democratization of microbrewery beer. You can still find him on Énergie 94.5 every week to talk about beer or directly at HopEra over a pint!