Privacy Policy — Le Coup de Grâce

Last updated: July 2026

1. Preliminary remarks

Le Coup de Grâce (“we,” “us”) places the utmost importance on protecting your personal information. This policy explains how we collect, use, disclose, retain and protect your personal information when you use our website, our newsletter and our social media pages (the “Services”).

Person responsible for the protection of personal information (Privacy Officer):
Samuel Joubert — Le Coup de Grâce
Email: [email protected]

2. Meaning of “personal information”

“Personal information” means any information relating to a natural person that allows that person to be identified, directly or indirectly.

3. Compliance

We are committed to complying with Quebec’s Act respecting the protection of personal information in the private sector (“Law 25”), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and the EU General Data Protection Regulation (GDPR) for our visitors in the European Economic Area.

4. Consent

By using our Services, you consent to the practices described in this policy. You may withdraw your consent at any time (see “Your rights”).
You declare that you are at least 14 years old if you reside in Quebec (16 in the EEA), or that you are the parent/guardian of a minor who has consented on their behalf. We do not knowingly collect the information of a minor under the required age without parental consent; if we do, we will delete it as soon as possible.

5. Information we collect

  • That you provide: name and email address (newsletter sign-up, contest entry, comments or direct communications).
  • Automatically (browsing): IP address, browser type and language, operating system, device, pages viewed and referral source, through cookies and analytics tools (Google Analytics).
  • Advertising: our advertising partner Mediavine and its partners may collect your IP address, device identifier, browser type and a hashed email for advertising purposes.

6. Purposes

We use this information to: send you the newsletter you subscribed to; run contests; respond to your requests; produce statistics and improve the site; display relevant advertising; and meet our legal obligations.

7. Cookies and tracking technologies

We use cookies (functional, analytics and advertising). Tracking and advertising cookies are set only with your consent, which you can manage or withdraw through our consent banner and your browser settings. Details in our Cookie Policy.

8. Advertising and affiliate links

The site displays programmatic advertising (Mediavine) and contains affiliate links (including Amazon) as well as occasionally sponsored articles. We may earn a commission at no additional cost to you.

9. Sharing with third parties

We never sell your personal information. We disclose it only: to our service providers (e.g. Google Analytics, Mediavine, our newsletter platform) for the purposes set out here; when required by law (warrant, court order); or to protect the safety and rights of a person. These providers are required to protect your information in accordance with this policy.

10. Processing outside Quebec

Some of our providers (notably Mediavine and Google) process information outside Quebec and Canada (for example, in the United States). We take reasonable measures (including contractual clauses) to ensure your information is protected to a comparable standard.

11. Retention and protection

We keep your information only as long as necessary for the stated purposes: cookie data and log files for a maximum of 13 months; newsletter sign-up information for as long as you remain subscribed (then deleted upon unsubscribe). We apply reasonable security measures, but no internet transmission can be guaranteed to be 100% secure.

12. Your rights

At any time, you have the right to:

  • access the information we hold about you;
  • have it corrected or completed;
  • withdraw your consent and unsubscribe;
  • request the deletion/erasure of your information;
  • obtain the portability of your information (in a structured, machine-readable format);
  • object to a processing activity or request that it be restricted.

To exercise a right, email the Privacy Officer: [email protected]. We will respond within the timeframes required by law.

13. Confidentiality incident

In the event of a leak or unauthorized access presenting a risk of serious harm, we will notify the affected individuals and the Commission d’accès à l’information du Québec (CAI), as required by law.

14. Links to third-party sites

Our site may contain links to sites we do not control. We are not responsible for their practices; you access them at your own risk.

15. Complaints

If you believe we have not respected your rights, you may contact our Privacy Officer ([email protected]) and, if the matter is not resolved, file a complaint with the Commission d’accès à l’information du Québec (CAI).

16. Updates

We may amend this policy. The “Last updated” date will be revised accordingly, and any significant change will be communicated to you in a reasonable manner.

17. Contact us

Samuel Joubert, Privacy Officer — Le Coup de Grâce — [email protected]

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.